M·A·C COSMETICS
Providing Canadianized graphics through leveraging global M·A·C assets. Assisting on in-store, third-party vendors, and event signages (ranging from standardized posters, event merchandise, and novelty items). Supporting digital promotions, paid ads, social media, email campaigns, and motion graphic visuals. Credit: Some visual elements were provided by another team.
SCOPE
Large scale print + Email design + Multi-channel Ads
TOOLS
Illustrator, Photoshop, After Effect, InDesign, Figma, Google Web Designer
Digital Ads
Translating campaign visuals to a broad range of platforms and dimensions, while maintaining core visual identity of the campaigns.
CHALLENGE
Designing within strict constraints to improve client funnel delivery.
SOLUTION
Leveraging user experience principles:
Visual Hierarchy - Guiding viewer attention from product (primary) to CTA (secondary), and supporting with information in limited body copy.
Hick’s Law - Straight to the point messaging, “we have the products, click to shop”.
Clarity - Prioritizing letting the product imagery speak for themselves over complicated messaging.
Paid Media
Social media assets aim to capture viewer attention in a highly saturated environment. Leading with eye catching visuals and following with bite sized information.
