Hey there!
I’m Gabrielle
I’m a visual designer from Toronto. With experience in physical touch-point and digital marketing, I am passionate about transforming data and information into digestible visual communications. My experience allows me to bring a functional, strategic perspective to design projects in order to improve user/client retention and engagement.
Passionate about brand-to-consumer communication through designs that are visually engaging, user-centric, research-driven, and aligned to the needs of the brand & business.
Experience
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Intermediate Designer [Oct 2024 - Jun 2025]
Designed high-converting landing pages and emails through leveraging visual hierarchy, accessibility, and responsive designs to guide user behavior and increase engagement.
Collaborating with marketing and product teams to improve design consistency and achieve client goals.
Creating modular and reusable components to maintain visual consistency and effective UX designs.
Optimized email and landing page engagement through A/B testing, leveraging historical data, and understanding user needs and journey.
Data visualization design for internal reports and presentations.
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Visual Designer [Oct 2023 - Oct 2024]
Collaborating with global teams to adapt campaign visuals for digital ads, social media, web banners, emails, and multi-scale print for the Canadian audience (EN+FR, leveraging historical data provided).
Motion graphics and video editing for promotional campaigns online and in-store.
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Digital Designer [3 Month Contract]
Creating engaging visual campaigns for multi-channel use (DCM, Google ads, Meta, web banners), leveraging Illustrator and Google Web Designer.
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Marketing Designer [Feb 2022 - Jun 2023]
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Marketing & Communications Coordinator [Aug 2021 - Current]
+ Established effective social media strategy that resulted in an increase engagement rate of 1.5% within 1 month.
+ Created top-performing posts outperforming the pre-existing average by 100% on likes.
+ Established the first SOP guide for this position.
+ Initiated and developed a new visual brand direction.
+ Created effective booklets that contributed to a 30% increase in clients.
+ Audited and assisted on plans to improve their website’s UI design.
+ Assisted and liaised with 3 different departments to provide support through marketing materials. -
Marketing & Design Internship [June 2021 - Aug 2021]
+ Created effective third-party social media amplification guides and visuals.
+ Provided with unique marketing material through directing and animating motion graphics.
+ Established an effective and streamlined system to optimize use of hashtags for social media. -
Social Media Manager [Feb 2021 - Apr 2021]
+ Developed successful content strategy for Instagram reels, seeing an increase of 54% in views (from an average of 6k views to 11k).
+ Managed and produced paid / sponsored content. -
Manager & Marketing Coordinator [Apr 2019 - Feb 2021]
+ Identified and developed a successful product.
+ Successfully created a product and coordinated a product launch campaign with limited resources.
+ Developed and designed a cohesive visual brand identity.
+ Provided and standardized the use of high-quality photos for marketing.
+ Identified venues that massively increased the brand’s organic reach.
Education
Ontario College of Arts and Design University
[Apr 2023]
Bachelor of Fine Arts (Expanded Animation)
University of Michigan [Mar 2023]
User Experience Research and Design Certificate
Harvard University [Mar 2026]
Introduction to Computer Science (CS50) Certificate
Skills
Adobe Creative Suite
(PS, AI, AE, XD, Pr, InD, +more)
Figma
Microsoft PowerPoint
Google Workspace
Hootesuite
Mailchimp
Autodesk Maya
Squarespace
Webflow
Google Analytic
Photography
Motion Graphics
Video Editing
Packaging Design
Copywriting
Brand Development & Design
Website Design
User Interface + User Experience Design
Digital & Social Media Marketing
Creative Problem Solving
Editorial + Layout Design
Presentation Design
Languages
English
Cantonese
Mandarin
French