Hey there!

I’m Gabrielle

I’m a visual designer from Toronto. With experience in physical touch-point and digital marketing, I am passionate about transforming data and information into digestible visual communications. My experience allows me to bring a functional, strategic perspective to design projects in order to improve user/client retention and engagement.

Passionate about brand-to-consumer communication through designs that are visually engaging, user-centric, research-driven, and aligned to the needs of the brand & business.

Experience

  • Intermediate Designer [Oct 2024 - Jun 2025]

    • Designed high-converting landing pages and emails through leveraging visual hierarchy, accessibility, and responsive designs to guide user behavior and increase engagement.

    • Collaborating with marketing and product teams to improve design consistency and achieve client goals.

    • Creating modular and reusable components to maintain visual consistency and effective UX designs.

    • Optimized email and landing page engagement through A/B testing, leveraging historical data, and understanding user needs and journey.

    • Data visualization design for internal reports and presentations.

  • Visual Designer [Oct 2023 - Oct 2024]

    • Collaborating with global teams to adapt campaign visuals for digital ads, social media, web banners, emails, and multi-scale print for the Canadian audience (EN+FR, leveraging historical data provided).

    • Motion graphics and video editing for promotional campaigns online and in-store.

  • Digital Designer [3 Month Contract]

    Creating engaging visual campaigns for multi-channel use (DCM, Google ads, Meta, web banners), leveraging Illustrator and Google Web Designer.

  • Marketing Designer [Feb 2022 - Jun 2023]

  • Marketing & Communications Coordinator [Aug 2021 - Current]

    + Established effective social media strategy that resulted in an increase engagement rate of 1.5% within 1 month.
    + Created top-performing posts outperforming the pre-existing average by 100% on likes.
    + Established the first SOP guide for this position.
    + Initiated and developed a new visual brand direction.
    + Created effective booklets that contributed to a 30% increase in clients.
    + Audited and assisted on plans to improve their website’s UI design.
    + Assisted and liaised with 3 different departments to provide support through marketing materials.

  • Marketing & Design Internship [June 2021 - Aug 2021]

    + Created effective third-party social media amplification guides and visuals.
    + Provided with unique marketing material through directing and animating motion graphics.
    + Established an effective and streamlined system to optimize use of hashtags for social media.

  • Social Media Manager [Feb 2021 - Apr 2021]

    + Developed successful content strategy for Instagram reels, seeing an increase of 54% in views (from an average of 6k views to 11k).
    + Managed and produced paid / sponsored content.

  • Manager & Marketing Coordinator [Apr 2019 - Feb 2021]

    + Identified and developed a successful product.
    + Successfully created a product and coordinated a product launch campaign with limited resources.
    + Developed and designed a cohesive visual brand identity.
    + Provided and standardized the use of high-quality photos for marketing.
    + Identified venues that massively increased the brand’s organic reach.

Education

Ontario College of Arts and Design University
[Apr 2023]
Bachelor of Fine Arts (Expanded Animation)

University of Michigan [Mar 2023]
User Experience Research and Design Certificate

Harvard University [Mar 2026]
Introduction to Computer Science (CS50) Certificate

 

Skills

Adobe Creative Suite
(PS, AI, AE, XD, Pr, InD, +more)
Figma
Microsoft PowerPoint
Google Workspace
Hootesuite
Mailchimp
Autodesk Maya
Squarespace
Webflow

Google Analytic
Photography
Motion Graphics
Video Editing
Packaging Design
Copywriting
Brand Development & Design
Website Design
User Interface + User Experience Design
Digital & Social Media Marketing

Creative Problem Solving
Editorial + Layout Design
Presentation Design

 

Languages

English
Cantonese
Mandarin
French