Intermediate Designer [Oct 2024 - Jun 2025]

• Designed high-converting landing pages and emails through leveraging visual hierarchy, accessibility, and responsive designs to guide user behavior and increase engagement.

• Collaborating with marketing and product teams to improve design consistency and achieve client goals.

• Creating modular and reusable components to maintain visual consistency and effective UX designs.

• Optimized email and landing page engagement through A/B testing, leveraging historical data, and understanding user needs and journey.

• Data visualization design for internal reports and presentations.

Visual Designer [Oct 2023 - Oct 2024]

• Collaborating with global teams to adapt campaign visuals for digital ads, social media, web banners, emails, and multi-scale print for the Canadian audience (EN+FR, leveraging historical data provided).

• Motion graphics and video editing for promotional campaigns online and in-store.

Digital Designer [3 Month Contract]

Creating engaging visual campaigns for multi-channel use (DCM, Google ads, Meta, web banners), leveraging Illustrator and Google Web Designer.

Marketing Designer [Feb 2022 - Jun 2023]

Marketing & Communications Coordinator [Aug 2021 - Current]

+ Established effective social media strategy that resulted in an increase engagement rate of 1.5% within 1 month.
+ Created top-performing posts outperforming the pre-existing average by 100% on likes.
+ Established the first SOP guide for this position.
+ Initiated and developed a new visual brand direction.
+ Created effective booklets that contributed to a 30% increase in clients.
+ Audited and assisted on plans to improve their website’s UI design.
+ Assisted and liaised with 3 different departments to provide support through marketing materials.

Marketing & Design Internship [June 2021 - Aug 2021]

+ Created effective third-party social media amplification guides and visuals.
+ Provided with unique marketing material through directing and animating motion graphics.
+ Established an effective and streamlined system to optimize use of hashtags for social media.

Social Media Manager [Feb 2021 - Apr 2021]

+ Developed successful content strategy for Instagram reels, seeing an increase of 54% in views (from an average of 6k views to 11k).
+ Managed and produced paid / sponsored content.

Manager & Marketing Coordinator [Apr 2019 - Feb 2021]

+ Identified and developed a successful product.
+ Successfully created a product and coordinated a product launch campaign with limited resources.
+ Developed and designed a cohesive visual brand identity.
+ Provided and standardized the use of high-quality photos for marketing.
+ Identified venues that massively increased the brand’s organic reach.